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SBLI Selects iAPPS Content Manager and iAPPS Analytics MarketWatch (press release)

20.05.10

WOBURN, Mass., May 20, 2010 (GlobeNewswire via COMTEX) -- Bridgeline Digital, Inc. (Nasdaq:BLSW), a developer of award-winning web application management software and interactive technology solutions, announced today that The Savings Bank Life Insurance Company of Massachusetts (SBLI), a leading national distributor of life insurance products, has selected iAPPS Content Manager and iAPPS Analytics as the platform for the redevelopment of their public website, to launch later in 2010. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, eCommerce, eMarketing, and Analytics, capabilities -- enabling users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution.

Founded in 1907 by prominent Boston attorney Louis D. Brandeis to meet the need for low cost life insurance, SBLI currently distributes insurance products in 39 states plus the District of Columbia. As SBLI's business model has expanded, so has their need to continually leverage their web properties through the deployment of new capabilities to service their customers and brokers, as well as the development and launch of new interactive marketing campaigns and web content. While SBLI has consistently maintained a robust portfolio of web properties, their need to improve their ability to easily manage and update content in order to react more quickly to the marketplace drove one of their primary redevelopment needs -- giving Marketing the ability to manage content and various campaigns directly from their desktops.

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