MetLife Helps Consumers Get the Straight Story on Life Insurance MarketWatch (press release)
NEW YORK, May 24, 2010 (BUSINESS WIRE) -- MetLife announced today a new life insurance needs assessment tool and simple tips that mark the beginning of a major initiative to change the way Americans think about and purchase life insurance. MetLife's new online tool -- the Life Insurance Needs Calculator -- provides clear guidance for how much life insurance consumers really need and, importantly, how much it will cost. Ten Simple Life Insurance Tips will make it easier for them get started. By removing purchase barriers and simplifying the life insurance purchase process, Americans will be better able to easily and affordably protect their families.
Nearly six in ten middle class households (59%)(1) -- defined as Americans ages 25-44 with household incomes under $100,000 -- recognize the need for more life insurance protection and half of these households intend to buy coverage in the next year.
