Your website should be accessible to a wide variety of audiences. Including accessibility functions like the ability to enlarge fonts can help your site rank higher. Your website should be accessible and easy for your readers to engage in and simple for search engines to recognize.
Emphasize only one keyword on any page. Attempting to use multiple keywords on one page can make it difficult to keep the page organized and on topic. Instead, concentrate on writing truly good content focused around that one priority keyword phrase. Building a loyal reader base can far outweigh search engine optimization.
To improve your search engine rankings, don’t just add keywords to your site. Also add alternative forms of that keyword, including misspellings, in the meta tags of each page on your site. This meta-tag data will be read by search engines and as a result, your website to appear in a larger array of search results. To demonstrate this, let’s say your site theme is about knives. You could include a variety of related keywords, including: “knives,” “nives”, and “knifes”, along with any other reasonable options you may want to consider.